With the current IJA membership of about 150 and dues at $6.00

(family membership at $7.00) it becomes evident that the slightly over $900.00 coming in isn't enough to take care of what the Newsletter is presently doing, much less pay for any appreciable expansion.

Aside from a rich angel or raising dues, to both of which I would be opposed but for different reasons, I feel that there are only two other practical options left - increase the membership to around the 300 level, raise income from advertising, or a combination of both.

The increase in membership is something that every member can help in accomplishing. If you know some former IJA members that have dropped out find out why, and if they are still interested in juggling see if you can't rekindle their enthusiasm to the point of getting them reinstated. In addition to word of mouth promotion the practice Ken Benge had of sending review copies to magic magazine reviewers should be continued and expanded to include

all allied arts publications such as Calliope of the Clowns of America, ventriloquists' publications etc.  Whenever funds are available occasional ads in such publications could be used.

I know IJA Newsletter has and does carry advertising occasionally but there has never been a real concerted effort to promote this feature. Two thoughts on this occur to me.

1. Appoint an advertising director whose duty wou1d be to promote advertising and do the layout.   

2. Have only two or at most three issues a year in which advertising appears - possibly the December issue which would catch season's greetings ads as well as items for Christmas giving etc., and the May Issue (or the issue just before Convention time). In many magazines the ads are the first section I

check and most new members are looking for props, books and collectors items.

The Clowns of America and their magazine, Calliope, is an example of what a dedicated and hard working group of officers combined with an excellent magazine can do. When I joined this group about three years ago I was number 665. Now they are approaching the 3,000 mark. Remember -a lot of jugglers clown and a lot of clowns juggle!

It IS too early to tell whether my little sermonette in [the] July issue about deluging the editor with material has made an impression but perhaps one more comment on this subject is appropriate. Many members might feel that they can't write well enough to submit. Forget your modesty and send news, ideas and pictures and let the editor choose and edit if necessary - that's what we pay him for - or do we pay him?!

Jug Juggleson used to say his salary was 2150 -21 hamburgers and 50 cents. At today's beef prices that sounds like a pretty good salary.

And that's the way the ball bounces!