Page 31                                               Winter 1993-94

  Attention And Charm Can Pave Street Gold

BY MICA CALFEE

 

After my first article appeared in Juggler's World, many of my friends pointed out that I failed to mention street performiing a.nd busking as a method of testing your act and determining its value.

 

It's not easy finding jugglers who haven't done some busking on the street or at fairs. Perhaps this is why I omitted the reference. Let's correct that now and do an entire article on the subject. Please keep in mind that I am more of a reporter than an expert.

 

The following information comes from research as well as personal experience.

First, the advantages of street performing and passing the hat.

 

Number One: It is possible to make good money working for tips. I have seen the hats of colleagues as well as my own holding more than $100 for one show. If you multiply that times the number of shows you could do a day you see the potential.

 

Advantage Number Two: The instant feedback is without equal. This feedback takes two forms, audience reaction and money made. If you are testing a new routine you will know without a doubt if it is working. If you ate trying to decide how much your act is worth, just look into your hat. If you see lots of money, congratulations! It's not always true, but very often, lousy show equals lousy money. It is possible to have a really good show but not make much money in the hat. There are many reasons this occurs and many techniques for dealing with them.

 

There are many tip lines in wide use, but that is a subject for another article. Let's talk about the philosophy and psychology of asking people to tip. Your job is to convince the audience member that giving you money is a good thing to do. This is always easier if your show is entertaining. We have all seen performers whose shows are too long or too plain, attempting to make it passing the hat. Work on the quality of the show first.

 

More than once I have attended a workshop hosted by such noted street performers as Laura Green and Robert Nelson. They give hints like, "tell the audience before your last trick that you plan on passing the hat." This lets the people know what they are about to see is not free. The people that stay are informed and prepared. I have observed that the most successful buskers appear to be those who "free" the audience to tip rather than extort money from them. We have all seen the performer who tries to use guilt to encourage members of the audience to tip. Some tip lines almost sound like threats.

 

I personally know of one festival where passing the hat has been banned due to a bad experience with performers and the way they treated the audience. You can joke about how badly you need the money or explain that this is your livelihood but it is a fine line that once crossed can cost you money. Only experience can tell you how far you can go with your audience.

 

One of the best street performers with the nicest way of asking for tips is Kevin Holman. Holman proudly boasts, "I don't need your money, I have a great job at Burger King!" He has a wonderfully relaxed style and is an excellent juggler and entertainer. People feel good about themselves when they place money in his hat. If you make someone proud of the fact they gave you money, you have it made. After Kevin's show I have witnessed people eager to be the first to give him a tip.

 

I have seen some performers run to the rear of the audience so that each member must file by on their way to exit the area. I should mention that the Flaming Idiots do this with great charm and use it as a continuation of the show. But it is easy to see how this could be viewed as an attempt to coerce a tip. It takes a great deal of skill and experience to prevent this from looking tacky. Both of the examples of successful buskers have learned how to earn good tips. Remember, someone can be made to feel guilty if they don't tip, but they can also feel troubled that they did. Do we want either?

 

Now for the disadvantages of working for tips. If we are not careful, those who work for tips can cause problems when it comes to booking shows for straight fees. I mentioned in my first article how it is possible for a lay person to believe that you just performed for a few dollars. The fact that you have over $100 in your hat is irrelevant.

 

Most of us do not brag about what we receive. My experience tells me that if someone can justify thinking a juggler will work for $20 an hour based upon what they see as tips, they will. Consider also that a certain percentage of the audience did just see your show for free. How can we ever convince them that jugglers are  professionals?

 

Many people consider street performers to be "free entertainment." I have seen festivals or shopping promotions advertise in the paper or on television this fact. This makes working for tips at this event a challenge, but imagine how difficult it might be to sell a juggling act for a private Mardi Gras party if the same act (in their mind), is free to anyone who wanders downtown. A prospect might ask, "Why should I pay $200 for what is performed for a hat full of dollars?" True, you might have $200 in that hat, but it was still free to anyone who wanted to watch. By advertising free entertainment, the shopping mall or festival hopes more people will attend and spend their money with the vendors.

 

This brings up anoher question. Are street performers in competition with the hot dog seller, or are we there so he can sell more? When my wife and I work on the street, one of the first things we do is make friends with the others trying to make money and let them know we are interested in working with them.

 

Just as with any profession we must always strive to learn more. It is my hope this article will cause you to consider how much there is to learn. These words just scratch the surface, offering more questions than answers. How about adding your own opinion to the discussion?  

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