Page 24 Spring 1992
JW:
Do you consider your work play? J
C: Certainly a fair percentage of it is. I do not manage anyone
here because it's not an interest of mine. I'm in charge of new books
and new projects. I don't get started on a project until I'm kinda
interested by it. So it's usually fun. It's certainly a lot better
than most things. Occasionally I come in thinking that I've just done
this yesterday, but if that happens too much, I really have no one to
blame but myself.
JW:
What would you be doing now if the juggling book hadn't led to the
founding of Klutz? JC:
I've wondered about that. I don't know. Hawking beer at the ball park?
Let me think. What would I be doing? I actually considered this
question once a while ago and I came up with something, but I can't
remember what it was. I tried teaching high school right at the start
but I didn't consider myself a very good teacher and since there was a
glut on the market of bad teachers I didn't want to add to that
problem. So I can eliminate that. Yeah, maybe a vendor at a ballpark.
"Bee-ahh-Bee-ah Hee-ah. "
JW:
What's next for Klutz? JC:
This year we're probably going to do something
on water coloring. That'll test me - water coloring for the
artistically undiscovered! Also a travel backseat book for kids with a
lot of puzzles and things in it. And skits. That's the fun one. We
wanted to follow on kids songs. I didn't want to just do a story and
have a narrator read it on the tape. I thought that was too passive.
So what we're going to do is have skits that will be narrated on the
tape. But the point is, you listen to the tape only to in order to
learn your part. Then you turn the machine off and go perform it for
Mom and Dad in the living room, so it's more interactive than just
listening to somebody read stories.
JW:
Has anything else you've done been as profitable as the
juggling book? JC:
Well, that one's been out so long and it's sold the most copies.
It is usually not the number one title. But it is the most
consistently good performer we have. If I were going to build a
baseball team, the juggling book would be the first guy that I'd pick.
Not because he's going to be the star that year probably wouldn't
be - but he'd be among the top two or three every year. Like Ernie
Banks, a very steady, solid performer. Every year there's one book
that goes ape that year and usually
bests it, or maybe two. But those books after a while drop back and
the juggling book will still be there with the leaders. So I would say
it's the one book that's been the most consistently top seller. It's
among the best every year.
JW:
What's your favorite among the books you've produced? JC:
The knots book is probably my favorite. It's a book we did five or
six years ago. I used to teach scout camp when I was in high school
and I taught knots there. And I thought we were able to take a subject
which is essentially, fundamentally unfun, as opposed to juggling
which looks like fun to start with. But a book on how to tie knots is
a boring subject, absolutely unfun-Iooking
from the very get-go, completely utilitarian. And yet we still get
very good sales out of that book. It takes a subject which is
essentially dull and makes it kinda fun and clear. It's also a very
good blending of form and function. The pages are actually thick board
stock, and they're die cut in order to enable you to tie the knots
over the illustrations of the knots. Its kinda like connect the dots.
It never will be the best seller but I think its the best, it's my
favorite book.
JW:
Are you happy? JC:
Happy doing this? Oh yeah, it's fun. By not being involved in any kind
of busy- ness, any "personally" type managerial stuff, it's
sort of a goof-off job because I limit myself to doing new books.
JW: As head of the company, is there any way that your philosophy of life filters down?
JW:
What's California corporate culture? JC:
Oh, you know, we can have a good time and still make some money. We're
very relaxed. We have an extremely small rule book about the way
things have to take place here. Everything gets done on a trust basis.
We don't have much in the way of policy. It still works, though. We
still do our three or four or five books a year. And people who work
here are very loyal. We have a bunch of fanatics out there, a mailing
list of I don't know how many thousand Klutz fanatics. They have
little corners tn their their houses that they fill up with Klutz
stuff.
We have scrapbooks of letters from people who have written in who're fans. Every time we have someone send a photograph of themselves, we autograph a t-shirt and send it back out. It's mentioned in the catalog photograph of yourself gets a t-shirt, if you're adorned in Klutz-wear or Klutz apparel or one sort or another.
JW:
How did you get connected with Project Hope? JC: Right from the very beginning we needed someone to do the assembly, putting the bean bags in the beamus bags, the little mesh bags, and knotting them onto the books. Project Hope is a disabled workshop, actually the biggest workshop of that kind in the country. We are now totally, irrevocably wedded with them. And we have been for many, many years. There's someone here whose job it is only to interface with Hope, because we're constantly using them. They have five facilities in San Jose and the area. Almost every single one of our books requires some Hope staff. They do 'em all. So
Hope and us, we go back. Most of them are about 18 or older. They
aren't all mentally disabled. Some are physically disabled. There's a
whole variety of things there, but they're great people. They're just
a fanatic group of Klutz freaks and they all know us. Most of them
know me. In fact the supervisors change a lot more than the clients,
so I might not know the supervisor but I'll know half the clients.
JW:
Anything else you'd like to say to the juggling world? JC: I can't think of anything else right off. I've probably said too much already, anyway |
Cassidy and son at play. |